Business? Really! Wasn’t there anything else you can do?

Amongst the many macro forces shaping the context for decision-making and business innovation are a few old beliefs. “Survival of the fittest” is one of them. Oddly, “survival of the fittest” used in the business context doesn’t have much to do with what Herbert Spencer in 1864 meant when he coined the term to explain Charles Darwin’s principle of natural selection — ‘“fitness” referred to reproductive success